About Us

Hello Gorgeous! Yes, YOU. Glad you found us. We're excited to meet you!

Beach Frills is an Online Boutique based out of sunny Los Angeles, California, so it's safe to say we know a little bit about your sunny, warm-weather needs! We're inspired daily by the sunshine on the West Coast, and want to share it with you through our thoughtfully curated Collections of trendy beachwear, affordable resort wear and fun beach accessories. 

We’re setting out with the goal to be the one-stop shop for the FULL beach experience, for the beach babes, poolside loungers, and avid travelers who enjoy chasing the sun. We're expanding our store from Beachwear and Resort Wear to a Beauty and Skin Collection for the year-round beach glow, and Beach Essentials and Accessories to ensure you’re always equipped with the must-haves for a fun day in the sun or beach vacation.

"FRILLS" can be defined as unnecessary extra features or embellishments, but at Beach Frills, we think being EXTRA is a fantastic thing. We hope you agree.

We also hope you enjoy shopping on our site, as much as we enjoy having you here with us. 

Now, before we let you get to your browsing:

Please note that because our Collections are curated from different suppliers and global manufacturers to keep our virtual shelves always stocked with new, fun, exotic and delightful pieces to meet all your sunny needs, we wanted to give you a heads-up that your items may ship separately in multiple packages and shipments. If one item comes first, don't worry! Everything is on the way and will arrive shortly. 

Sunny hugs,
Beach Frills


© Beach Frills

Beach Frills LLC
8549 Wilshire Boulevard, Suite 1143
Beverly Hills, CA 90211